07 Jul Lato Milk launched in Rwanda
On the heels of its successful retail Launch in Kenya, Uganda and Tanzania, LATO Milk was introduced in Rwanda in April. The instant full cream milk powder which was the first product to be delivered from our portfolio was accompanied with a sustained soft launch marketing campaign aimed to boost awareness and engage customers in Rwanda. The reception so far has been very positive. This two phase launch activity was planned out separately for retail and wholesale markets.
The customer feedback from both these avenues has been tremendously insightful. The sampling phase, particularly in supermarkets (retail) generated significant interest and augmented sales and gave us a string foundation to build upon and take LATO mainstream in Rwanda.