04 Oct Lato Milk wins People Choice Award for the year 2019
Lato Milk has emerged winner in the Best Milk Category in the 2019 People’s Choice Awards. This was according to a survey carried out between 20th February and 30th June this year by MuyzPlus Advertising International.
The survey was conducted in the four regions of Uganda; Northern, Western, Eastern and Central, involving different stakeholders, including government regulators.
Besides consumers, the survey also covered traders and interviews with officials from the Uganda National Bureau of Standards, the Insurance Regulatory Authority, the Dairy Development Authority and Uganda Communications Commission among others.
The award is the justification of the company’s deliberate effort to continuously innovate products that suit its clientele in all the markets that it operates in. The survey showed that due to their affordability, availability, and quality, Lato Milk products are popular across the country.
The company processes about 500,000 liters of milk per day that is taken through Ultra Heat Treatment (UHT) to increase its safety and shelf life. After production the milk is then parked in Tetra Brik® Aseptic packs to ensure its safety, allowing consumers the convenience to store the milk in ambient conditions without the need for refrigeration. The UHT LATO Milk is available in three packs; ESL Pack, Slim Pack, and the FinoPack and its milk powder is accessible as whole milk, skimmed and instant full cream.
The People’s Choice Awards is an annual event, based on customer insight surveys done through questionnaires and video interviews. In this year’s edition, 41,000 respondents were interviewed with 60% female and 40% male between the age of 18 to 65, depending on the category of product and service.